Johann Wolfgang von Goethe says “Architecture is a Frozen Music”. Now, for the most part, MUSIC itself has become “Frozen Music” - a frozen performance. Due to recording technology evolution we were able to “freeze” music into an “object” (Edison audio cylinders, vinyls, tape cassettes, audioCDs and now varieties of downloading and streaming MP3 services), making it trapped in a form, where once engineered performance, being not only degraded in quality, but also has become a static and immutable means of communication between an artist and his audience. With time, such "bubble gum of harmonics" is no longer blasting our senses diminishing into elusive scrupling of individual pieces rather then conceptual “whole”.
It is time to fundamentally change and “unfreeze the music”, make it mutate into immersive and emerging entertainment, so it will fluidly melt into all of our senses. It is time for the SkweezPlay! SkweezPlay is a new form of digital media, new format, where each and every component of the artistic creation can be used to radiate user experience.
Sophisticated algorithms analyze all aspects of playing music generating complex map of sonic relations which in turn make possible fully synchronized interlinks between various type of media related to the playing music and driven by it. Music, video, games, other music performances, voice and text data distributed all over the Internet can now be fluidly linked one another creating immersive experience of dynamic SkweezPlay media cloud.
SkweezPlay supersonic Cloud is an extremely fast way for content transmission, identification, recognition, classification, consolidation, storage, distribution, share and syndicated consumption. Because of SkweezPlay Cloud's dynamic architecture, content can not only be delivered in high quality to massive number of users without bandwidth congestion, but different types of media content can be now dynamically linked and inter linked in real time offering a new frontier of user access, experiences and shared interaction.
Copyright © 2012 - General Harmonics Corporation - All rights reserved.* All SkweezPlay content is distributed in a propriatary secured format which substantialy reduces data rate and contains unique identification signature through out each file while preserving the quality.